Reconsider the importance of social media in your business

The social media wave is not ending anytime soon. And your business should take advantage of it if you want it to survive.

Jumping on the social media bandwagon is no longer a matter of choice if you want to succeed. Your business needs it. Every business needs it. The importance of social media in business is now more prominent than ever.

Considering its amazing growth, every business today needs to leverage proper social media channels in the best possible way. Not because it’s the “in thing”, and not because it sounds simple, but because your tribe is hanging around the popular social networks. And they’re engaging with their favourite brands.

By giving your business brand the social media touch, you not only generate more business but also connect with your customers better and serve them on a higher level. It actually makes your digital marketing easier.

Traditional advertising doesn’t give you the luxury to reach out to your target audience the way social media ads do. It simply doesn’t work that way. When you’re doing offline advertising, you’re shooting with a shotgun opposed to a laser gun. In fact, 73% of online marketers agree that their efforts in implementing a social media marketing strategy for their business have been effective.

Increasing your brand awareness via social media isn’t rocket science. Here are a few tips on how you can do so.

1.      Find Your Audience:

Before you start focusing on a particular social platform, find out if it is where your tribe hangs out. For example, you may find your audience on LinkedIn rather than Facebook. Don’t just assume or follow other brands.

2.      Use Visuals in your posts:

Once you know where your target audience is, it’s time to grab their attention by using eye-catching visuals with your content. Pictures draw the eye and increase the chances that people will absorb and interact with your social media posts on Facebook, Twitter, and other platforms. In fact, entire platforms like Instagram, Pinterest and YouTube have thrived on the power of visual storytelling.

3.      Create Conversations:

Social media is all about building conversations. If you use social platforms for one-way communication, you’ll only grab so much attention. Instead, talk and listen. Get involved. Showcase your personality by conversing, tagging and mentioning others. Remember, every single step that you take to increase brand awareness with social media will impact the overall growth of your business in the long run.

4:      Increase Inbound Traffic:

Inbound marketing is one of the most effective ways to generate targeted traffic to your website. It’s the kind of traffic that actually converts because it’s super relevant. However, if you leave, you ignore the importance of social media in business and you will be limited to your inner circle of customers or the people that are already familiar with your market or brand.

For example, having an active blog makes it easy for you to connect with your audience with the help of fresh content. But by having them share this content (on the right time) on Twitter or Facebook increases your reach 10X. You’re suddenly reaching out to a bigger audience that may like plus share your content, follow your brand and ultimately become a customer.

.5       Reach More People Via Social Media Search:

Today People are no longer dependent on mighty web search engines like Google search when they need to connect to something or someone. which is why social media platforms such as Facebook, Twitter and YouTube are the new search engines. This content can easily be discovered by users with the help of keyword search, hashtags, etc. When people search for the type of content you’re publishing on your social media page, you may win new fans that want to follow, connect and do business with you.

6.      Increase Conversion Rates:

Can social media help you increase your conversion rates? Does it have the ‘x’ factor when it comes to giving you the ground to achieve more sales? The answer is a resounding yes, but only, if you do it the right way. Here are some ways you can use social media for better conversion rates.

• Use It for Social Proof. In simple terms, people do what others do. They will rather believe your customers or their friends about the benefits of your product than you selling it to them. If someone commented on your Facebook post praising your company, use it. When someone tweets you about how your product changed their life, use it. When someone posts a happy Instagram picture of them enjoying your service, use it.

• Use it for User-Generated Content. Creating quality content for social media is crucial. But what better way to create this content than have your loyal fans do it for you. People that follow you on social media may mention you in a positive note, which you can use to feature them on your social profile. This doesn’t need to happen by chance. In fact, you can initiate it by asking people to share specific content for an opportunity to get featured to a wide audience. Given that you have a decent audience size, most social media users would be thrilled to have such an opportunity.

We at JayDee Media Digital are committed to helping you do just that. Check out our pricing page to see how we can work together to help you get better conversions by allowing your business to amplify your message.

7.      Satisfy Your Customers:

Losing a customer is hard and gaining a new one is harder. But retaining an existing customer is 10 times easier. Which is why customer satisfaction should be your topmost priority. By using social media to connect with your customers, you have the opportunity to monitor what they want, the problems they’re facing and how you could serve them. Regardless of what social media platform you’re using to help your customers and making their lives easier, it’s important to speak their language, give them personalized service and respond to them without much delay. And social media helps you do just that.

8       Enhance Brand Loyalty:

A lot of businesses are stuck on their follower count, which is nothing but a vanity number. It doesn’t serve a real purpose if the followers aren’t loyal to your brand. There’s a difference between a random follower and loyal one because the latter adds real value. If you want to get the most out of your social media marketing efforts, it’s crucial that you focus on increasing brand loyalty. Having a loyal following means better engagement and better conversations.

8.      Having a Solid Social Media Strategy:

Social media platforms are evolving, and each has its own personality. Facebook is not Twitter, and Twitter is definitely not LinkedIn. Which means, you can’t take the same old, outdated marketing and advertising methods and apply them to social media. You need to formulate a social media strategy that clearly aligns your goals with other areas such as content marketing, search engine optimization, etc. This should give you a fair idea of what type of value you can create for your loyal social media followers. It’ll allow you to not only retain them but also help them spread the word.

9.      Sharing Value-Oriented Content:

There’s a reason why your followers are loyal to you. They’re looking for value, which you will have to deliver at all times by sharing quality content. For example, sharing a detailed case study is much better than a 500-word article. The more useful and relevant the content you post, the better

10.    Being Consistent:

Your brand has a personality, and certain aspects that are unique to it. By identifying these personality traits and by bringing them out, it gets easier to connect to your target audience. Your aim should be to be consistent in your approach and maintain the same voice throughout your interactions. The content that you create/share along with how you converse with others should reflect your brand’s personality.

11.    Responding to Queries by showing your human side

 You may not be a celebrity for your social media followers, but they do look up to you for answers. So when they approach you with a relevant query, you should get back to them with the right answers. This way they will know that you are the real deal. And that your business actually cares about others. Personally, interacting with other people and humanizing your brand will go a long way. It will keep your followers/fans keeping coming back for more.

Conclusion

The importance of social media in business can only be understood once you start implementing at least part of the above suggestions

If done right, in the long run, social media marketing can prove to be really cost-effective. Because as of today, even the paid social media campaigns, such as Facebook Ads, are cheaper than other advertising options such as search engine ads. Which means there’s a higher return on investment.

If you want the best social media marketing results without much hassle, be sure to check out our social media services page. If you know you’re ready to get started or simply want to speak with someone and learn more, then contact us or leave a comment.