Lydenburg corporate world eager to become more social media savvy.
- Wednesday, 07 December 2016
- Linda Chivell
- Social Media Training Completed
Lydenburg in Mpumalanga is a mere 90 minutes from the Kruger National Park and only 3 hours from Gauteng. The tourism industry is virtually non-existent but boasts with a strong corporate business sector where everyone is directly or indirectly involved with the numerous platinum mines in the area.
When we were invited by the chairman of the Lydenburg Mashishing Business Chamber chairman, Wessel Venter, to do a social media training seminar we had to put our money where our mouths are and prove that social media can also work in a corporate environment.
Jeanette, JayDee Media founder, adjusted the training to fit this audience mix and when we arrived in Lydenburg on the 1st of November we were confident that social media will once again win the (online marketing) day!
Our complimentary accommodation in of the self-catering units at the very stylish De Ark Guest House in the heart of the town was a pleasant surprise.
Francis, the owner-hostess, immediately made us feel at home and catered for our every need. It was obvious that she lived her motto of keeping her guests happy.
De Ark Guest House offers B&B plus self-catering that can accommodate 28 guests. Well-maintained gardens and the quaint gazebo have been the backdrop to many a personalised event or wedding. The cool, blue swimming pool was very inviting in a place where the temperatures can rise above 40 degrees!
After a good night’s sleep and a hearty breakfast, we were ready to take on the corporate world of Lydenburg!
Two-thirds of the surprisingly large audience of 33 people were not directly involved in the hospitality industry, but indirectly served the ever increasing “bleasure market”. Business –mixed-with- pleasure . These are people who came for business and who either return with their families or conduct their business in the area on a regular basis .
The second huge, on-going market was the local people who worked in the mines or in some way were connected to the mining industry.
The third market is the weekend visitors from Gauteng who wanted an out-of-town experience. Here Lydenburg had to compete with the very popular neighbour, Dullstroom, a town that has become iconic for its yuppies and fly-fishing.
The interaction and variety of questions were a good indication of the thought pattern of the people and the need to break out of “social media” isolation.
Jeanette customised the training to fit in with questions being raised and thus everyone could place their business in the problem, that unknown till then, had an achievable online solution.
A new world was opened to the possibilities within their reach. Facebook became more than posting a picture, it became a marketing platform. Pinterest and Instagram became online photo galleries, frequented by their potential customers.
We concluded a lively training seminar by setting a date in February 2017 for the follow –up 2-day Social Media 101 for beginners training workshop.
Our sincere thanks to Gerda Whitehorn, marketing guru of the business chamber, for her enthusiasm and organising skills. For Francis, of De Ark Guest House, for sponsoring the seminar and the lovely accommodation she so graciously provided. And lastly for Wessel Venter , chairman of the LMBC, who believed in our skills and worked tirelessly for months to get us in Lydenburg.
The last word is from Heidi, co-owner of Verlorenkloof Private Nature Reserve :
Hi Jeanette en Linda
BAIE dankie van ons albei vir n heerlike oggend. Ons het die kursus BAIE geniet en sien uit om nou bietjie boeke te vat en in te oefen. Ons sal egter BAIE belangstel om volgende jaar verder op die reis te gaan.
Ons waardeer dat julle al die pad gekom het en ook BAIE dankie aan die sakekamer en Gerda vir die reelings en insentief.
Volgende keer moet julle bietjie ekstra tyd Los sodat julle darem kan uitry en kyk waar ons woon en werk.
Groete en weer baie dankie, Heidi en Eloise