Lydenburg yet again geared up to get social!
- Friday, 21 April 2017
- Linda Chivell
Following up on a spectacularly successful social media for a beginners course in November the 2-day Social Media 101 course in March has proven to be an enlightenment to the diverse group of delegates who attended this interactive hands-on workshop at De Ark Guest House.
The eclectic mix included people from all walks of life including a church, creative arts, hospitality industry, property market, motor industry and a printing company!
Our aim was to show them how to create brand awareness by providing eye-catching images that drive traffic to their websites, increase sales, revenue and cash flow.
Sounds easy, right?
Not for most of them who were still struggling to piece together a successful social media plan.
As beginners they were overwhelmed by too many choices and eager to improve their game, so we’ve put together a Social media 101 workshop covering the top social media networks in their fields and area.
Canva is a simple but amazingly powerful image design app that lets you create any type of image and adjust the design.
Every so often, popular social media sites like Facebook, Twitter, and Google Plus change the format, layout, and style of their networks. Just when you feel comfortable with the most recent updates, along comes a whole new round.
At the end of the workshop, they all had the know-how of how to set up Canva and design their own adverts and images.
They were all surprised to learn that meaningful facebook conversations begin with great content that includes the images you share.
They were shown how to use their Facebook cover photos and news feed images to connect fans to their brand. Whether it was a picture of their latest product offering or one that promotes an event, they were shown how to make sure the look and feel best represent who they are offline and online.
Social media is an excellent tool for building a business, and this little group have learned the value of reaching out with their message via a Facebook page.
By making their Facebook site a destination for timely information and engaging interaction, they can now increase business opportunities and boost their recognition factor in 4 easy to follow steps:
1. Set up an attractive timeline
2. Keep it fresh
3. Maximise their marketing value
4. Pay Attention to Your Analytics
Their audiences make more use of Pinterest as a search engine than Google. In short; Pinterest has become the new Google. After setting up and populating their accounts they discovered that a compelling Pinterest image will not only attract attention to your pins but also encourage users to click through for more information.
Through some brainstorming, they came to the conclusion that Pinterest may be the current social media belle of the visual marketer's ball, but that doesn’t mean everyone truly gets it, yet!
They identified some of the reasons a user might be interested in clicking on their images:
1. Find additional details about their service or product after viewing an image
2. Purchase a product
3. Use your own ideas for projects
4. A great Pinterest image is simple, stands out, and is shareable.
Everyone can now use a cover image as a marketing tool, being mindful of every social media channel’s strict cover image guidelines. The cover image will allow you to display a photo that is unique to their business including anything from the fan of the month to an upcoming product or event. Take note of their companies Lydenburg, they will update their cover frequently to keep their pages fun and interesting.
With over three hundred million active monthly users, Instagram can no longer be overlooked.Sure, Facebook is still the most popular social network. But, let’s face it – fatigue has set in for many businesses.So, why not put the power of Instagram – a mighty visual network – to work for your business?
Now they know how to:
1. Get Active
4. Post from a unique perspective
5. Get Found
When marketing your business with Instagram, you’re only limited by your imagination!
This course guided them through steps to build their foundation, amass their digital assets, optimise their profiles, attract more followers, and effectively integrate social media with their enterprises with tactics that have been proven to work in the real world.
Or as Guy Kawasaki puts it, “great stuff, no fluff.”